In the News

• Coverage of aspirational advertising research here
• Brand value measures predict associated stock performance; info here
• Summary of mere association effect research here

2020 Research Events/Presentations

• January: Université Paris-Dauphine
• January: TU Dortmund
• April: SDSU
  
• May: Berlin School of Economics and Law
  
• June: IAE Paris - Sorbonne Business School
  
• June: Czech University of Life Sciences Prague
  
• July: SCP Boutique Singapore
  
• July: Sasin School of Management Bangkok
• October: ACR Paris
  

Office Hours

• Spring 2020: Thu 5-6pm and by appointment
  
• 3106 SSE (campus map here)