In the News

• Coverage of aspirational advertising research here
• Brand value measures predict associated stock performance; info here
• Summary of mere association effect research here

Upcoming Research Events/Presentations

• AMA Global SIG - Buenos Aires, Argentina: May 2019
• ACR - Atlanta, GA: October 2019
• Université Paris-Dauphine: January 2020
• SCP - Huntington Beach, CA: March 2020
• Berlin School of Economics and Law: May 2020
• Czech University of Life Sciences Prague: June 2020
• ACR - Paris, France: October 2020
  

Office Hours

• Summer 2019: by appointment only
• 3106 SSE (campus map here)