News

• A new approach to experimental debriefing in studies involving deception; info coming soon 
• Coverage of recent aspirational advertising research here
• Brand value measures predict associated stock performance; info here
• Summary of mere association effect research here

Upcoming Research Presentations

• SCP - Savannah, GA: February 28 - March 2
• AMA Global SIG - Buenos Aires, Argentina: May 22-24
  

Office Hours

• Fall 2018: Monday 5-6pm and by appointment
• Spring 2019: Thursday 5-6pm and by appointment
• 3106 SSE (campus map here)