Claudiu
Dimofte, PhD
- Fowler College of Business
- 5500 Campanile Drive
- San Diego, CA 92182-8239
- 619.594.0209
- cdimofte at sdsu dot edu
News
- A new approach to experimental debriefing in studies involving deception; info coming soon
- Coverage of recent aspirational advertising research here
- Brand value measures predict associated stock performance; info here
- Summary of mere association effect research here
Upcoming Research Presentations
- SCP - Savannah, GA: February 28 - March 2
- ICPS - Paris, France: March 7-9
- AMA Global SIG - Buenos Aires, Argentina: May 22-24