In the News

• Coverage of aspirational advertising research here
• Brand value measures predict associated stock performance; info here
• Summary of mere association effect research here
• Consumer health risk inferences influenced by tobacco packaging cues; info here
• Graphic warning labels on tobacco packaging prompt thoughts of quitting but limited action; info here

2023 Research Events/Presentations

• January: Université Paris-Dauphine
• July: EACR Amsterdam
• July: Université Jean-Monnet Saint-Etienne
• October: ACR Seattle
  

Office Hours

• Spring 2023: by appointment only
  
• 3106 SSE (campus map here)