In the News

• Coverage of aspirational advertising research here
• Brand value measures predict associated stock performance; info here
• Graphic warning labels on tobacco packaging prompt thoughts of quitting but limited action; info here

Upcoming Research Events/Presentations

• January '25: Université Paris-Dauphine
• May '25: West University of Timisoara
  
• May '25: EMAC Madrid
  

Office Hours

• Spring 2025: Tue 3-3:30pm and by appointment
• 3106 SSE (campus map here)