Claudiu Dimofte, PhD

Dimofte, Claudiu V., Ronald C. Goodstein, and Anne M. Brumbaugh (2015), “A Social Identity Perspective on Aspirational Advertising: Implicit Threats to Self-Esteem and Strategies to Overcome Them,” Journal of Consumer Psychology, 25 (3), 416-430. PDF
Ulku, Sezer, Claudiu V. Dimofte, and Glen M. Schmidt (2012), "Consumer Valuation of Modularly Upgradeable Products," Management Science, 58 (9), 1761-1776. PDF
Johansson, Johny K., Claudiu V. Dimofte, and Sanal Mazvancheryl (2012), "The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures," International Journal of Research in Marketing, 29 (4), 235-245. PDF
Dimofte, Claudiu V. and Richard F. Yalch (2011), “The Mere Association Effect and Brand Evaluations,” Journal of Consumer Psychology, 21 (1), 24-37. PDF
Dimofte, Claudiu V. and Richard F. Yalch (2010), “The Role of Frequency of Experience with a Product Category and Temporal Orientation in Self-Referent Advertising,” Journal of Consumer Psychology, 20 (3), 343-354. PDF
Dimofte, Claudiu V. and Johny K. Johansson (2009), “Scale-Dependent Automatic Shifts in Brand Evaluation Standards,” Journal of Consumer Psychology, 19 (2), 158-170. PDF
Dimofte, Claudiu V. and Richard F. Yalch (2007), “Consumer Response to Polysemous Brand Slogans,” Journal of Consumer Research, 33 (4), 515-522. PDF
Dimofte, Claudiu V. and Richard F. Yalch (2007), “The SMAART Scale: A Measure of Individuals’ Automatic Access to Secondary Meanings in Polysemous Statements,” Journal of Consumer Psychology, 17 (1), 49-58. PDF

SELECT ARTICLES