Claudiu
V. Dimofte, PhD
- Fowler College of Business
- 5500 Campanile Drive
- San Diego, CA 92182-8239
- 619.594.0209
- cdimofte at sdsu dot edu
In the News
- Coverage of aspirational advertising research here
- Brand value measures predict associated stock performance; info here
- Summary of mere association effect research here
- Consumer health risk inferences influenced by tobacco packaging cues; info here
- Graphic warning labels on tobacco packaging prompt thoughts of quitting but limited action; info here