In the News

• Coverage of aspirational advertising research here
• Brand value measures predict associated stock performance; info here
• Graphic warning labels on tobacco packaging prompt thoughts of quitting but limited action; info here
• Best Paper award at Global Marketing Conference in Hong Kong (July '25) for work with Katharina Zeugner-Roth and Fabian Bartsch
  

Upcoming Research Events/Presentations

• January '26: Université Paris-Dauphine
  
• May '26: Global Marketing Conference, Nice
  

Office Hours

• Fall 2025: Tue 3-3:30pm and by appointment
• 3106 SSE (campus map here)